About
I'm Lovell Armand.
I build projects for problems worth solving.
Developing. Testing. Learning. The collision with reality.
That is the work I love.
What to expect
The work lives here.
Everything I build, write, and think about.
Discussions on projects in real time, while the work is still unfinished.
Essay topics on personal growth, business building, or whatever earns my attention.
This is part archive, part commonplace book.
More living workshop than polished display.
The work needed a place outside my head, so I built one.
More on me
Born and raised in Vegas. Brooklyn is home.
I want to travel the world, work with creative people, and build projects across industries with care, taste, and lasting relevance.
A casino. A clothing line. A media company. A hotel collaboration. A coffee shop in Fort Greene.
The category is the work, never the industry.
No defined role. No neat label.
If you need the résumé
UNLV undergrad. USC MBA.
15 years in development.
Completed over $1 billion in ground-up hotel and casino projects.
From pitch and underwriting to development and ribbon-cutting.
The process is repeatable. The problems change.